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WalterPicks Logos
![Pancakes In The Morning Logo](https://static.wixstatic.com/media/f3d354_26dc28aa1e584ce4a978766cb0968ec8~mv2.png/v1/fill/w_233,h_274,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/pancakes.png)
![Screen_Shot_2022-08-03_at_10.14_edited.p](https://static.wixstatic.com/media/f3d354_bbbd75d8766a452299f78f7718378563~mv2.png/v1/fill/w_304,h_120,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Screen_Shot_2022-08-03_at_10_14_edited_p.png)
I designed both logos for a popular TikTok video segment, with the newer one intended for merchandise. The segment's creator regularly features my logo to introduce their weekly content.
The initial logo targeted young males interested in sports forecasting and football knowledge, using bold colors typical in the sports industry to attract and engage this demographic.
The term "pancake" in football refers to a successful block that knocks a defender flat on their back. Collaborating with the creator, we chose this name and illustrated it with breakfast food for a playful double meaning. The second logo uses artistic colors and a 50s diner-inspired billboard style, enhancing its appeal for potential use in clothing lines.
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